Privacy Policy

This site is run by Matt Mason. It collects very little, sells nothing, and tracks nobody. Below is everything, in plain language.

What gets collected

Only what you type into a form here. On the two email sign-ups that is your first name and email address. On the contact form it is your name, email address and message. On the two application forms it is your name, role, company, website, email address, phone number, your company’s revenue range, and whatever you write about your business.

Three things are recorded automatically with each submission: the date and time, the country your request came from, and the name of your browser. Your IP address is never stored in full: a shortened version of it — the network it came from, not you — may appear in a security log, and a one-way fingerprint of it is held for about a minute to stop the report link re-sender being abused.

Nothing is collected when you simply read the site.

What it’s used for

Sending you the report you asked for, emailing you about the show, and reading and replying to your message or application. If you gave a phone number on an application, Matt may call or text you personally about it — there is no automated dialling, no recorded messages, and no marketing texts.

What is never done with it

Your information is never sold, rented, traded, or shared with anyone for their own marketing. There are no advertising networks, no data brokers, and no affiliate partners receiving your details. This is not a promise to review later — it is how the business is run.

Who else sees it

Four companies handle this information so the site can work, and each is contractually limited to acting on Matt’s instructions: Cloudflare hosts the site, stores form submissions and holds the report file, Resend sends the emails and holds subscriber addresses, and Google and Telegram carry the alert that tells Matt a form has come in. Nobody else has access.

How long it’s kept

Form submissions are kept indefinitely, and email subscribers stay on the list until they unsubscribe or ask to be removed. The download link in the report email is yours alone and stops working after seven days. If you would rather none of that applied to you, say so and it will be deleted — see the next section.

Your choices

Every email has an unsubscribe link at the bottom, and it works immediately. You can also get in touch to ask for a copy of what is held about you, to have it corrected, or to have it deleted outright. Matt will do it, and he will not ask you why. Nevada residents may use that same route to submit a request that their information not be sold; it is not sold in any event.

Cookies and tracking

This site sets no advertising, analytics or tracking cookies of its own, and there are no third-party scripts, pixels, embedded fonts or share buttons on any page. Cloudflare’s security system may set a short-lived cookie to tell a person from a bot; it is needed to keep the site up and cannot identify you across other websites.

Because nothing here follows you anywhere, there is nothing for a browser “Do Not Track” signal to switch off, and no third party is permitted to track visitors across other sites from this one.

Children

This site is meant for adults in business. It is not directed at children, and information is not knowingly collected from anyone under 13. If any turns up, it gets deleted.

Visitors outside the United States

The site is run from the United States and its service providers are American companies, so anything you send is handled there. If that is not acceptable to you, please don’t use the forms — and if you have already, ask and your information will be deleted.

Guests on the show

Coming on the show is separate from all of the above. The episode is public and so is what’s discussed in it, and guests sign a short appearance release before recording that says so. Anything you’d rather not have on camera, say so beforehand and it stays off.

If this page changes

The date at the top says when it last did. Anything material — a change to what is collected, who sees it, or what it is used for — is written on this page when it happens, and anyone on the email list hears about it in the next email.

Contact

Every question about privacy, and every request to see or delete your information, goes through the contact page. Matt reads them himself.